Born in the heart of Jamaica, our brand is a tribute to the ones who started with nothing and still found a way to rise. We design for the hustlers, the dreamers, the survivors — the people who turned struggle into strength and poverty into purpose.
Our roots are in the lanes, corners, and communities that shaped us. Every stitch carries the spirit of yard culture: bold, unapologetic, and full of life. We celebrate the journey from “likkle but tallawah” to global ambition, honoring the resilience that defines Jamaican people everywhere.